For business owners these days, having a website is as essential as having a computer. If you own your own business or have any type of product or service to offer consumers, you need an outlet to promote your brand and connect with people. Having your own website is an extremely effective way to market your brand, expand your network and drive business.
It’s also important to realize that there’s a difference between having a website and having a good website. Your website is a representation of you and your business. You wouldn’t attend a meeting with a possible new client dressed in a stained t-shirt and ripped jeans would you? Having a professional, attractive and well-crafted website that’s easy to navigate lets the visitor feel comfortable during their visit to your site, which in turn increases the chance of them choosing to work with or refer you over a competitor.