Category Archives: Social Media

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Being a Good Steward of Your Website

By | Marketing, Social Media, Web Design, Web Development | No Comments

Below is an original version of the article I wrote for the September 2018 issue of the IT Radix Resource Newsletter. The theme of the newsletter was national parks and, being a California gal who loves camping and exploring many of the country’s glorious national parks, I was thrilled. Many thanks to the wonderful folks at IT Radix for the opportunity (and permission to republish here)!


Stewardship:
The careful and responsible management of something entrusted to one’s care
Merriam-Webster

We often hear the term stewardship in association with the environment or a home. As business owners and professionals responsible for the technology that supports your organization, you become the steward of those assets that, though often digital and intangible, are just as important as your physical environment. One of those critical assets is your website.

In keeping with the theme of national parks and the responsibility we all share in taking care of our environment, let’s explore what it means for website owners to be good stewards of their websites.

The simple, static online brochures that existed in the early days of the Internet are a thing of the past. These days, websites do more than provide static information – they generate leads, sell products, educate current customers and prospects, provide tools and resources, showcase work and so much more. And let’s face it, making sure your website stays current, fresh, relevant and interactive, as well as keeping up with all of the changes in technology, social media and search engines can be a challenge.

Thankfully, no matter where you are in the life cycle of your website – whether you’re creating a new site, maintaining an existing site or redesigning an old site – there are many solutions available to support you in caring for your site.

Here are 5 ways to be a good website steward:

1) Maintain a Welcoming Look & Feel

Your home page should immediately convey who you are and what you do, as well as give visitors a reason to come back, perhaps through showcasing your latest blog post, project, photos or winning achievement.

2) Create Sustainable Solutions

  • Make sure each person who updates the site has his or her own login.
  • Stay on top of website software updates, including WordPress core updates, theme and plugin updates (for WordPress sites).
  • Back up your website (some web hosting companies include this and some do not, confirm with yours).

3) Give Visitors What They Want

  • Is your content tailored to your target website visitors?
  • Is your site mobile-friendly?
  • Do all pages of your site load in 3 seconds or less?
  • Is your website up to date?

4) Make Security a Priority

Ensuring that your site is secure using HTTPS is now standard for all websites, not just sites that accept credit cards and sensitive information. It builds trust with your visitors, shows your commitment to complying with security best practices and protects your site from displaying a “Not Secure” message. It is also an important ranking factor with search engines.

5) Go Outside to Bring Visitors Inside

Search Engine Optimization (SEO) can be as basic or extensive as your goals and budget allow. If you have a WordPress website, you can follow basic SEO best practices using a plugin such as the Yoast SEO Plugin. You can also hire an SEO company to build, implement and manage a campaign for you. Social media can also be a powerful way of driving traffic back to your site.

As John Muir, “Father of the National Parks,” said, “When one tugs at a single thing in nature, he finds it attached to the rest of the world.” As you’ve just tugged at the idea of good website stewardship, you are bound to have more questions. I welcome any questions or comments to support you in your website journey.

Tag Online Featured in Morris County Chamber of Commerce The Business Edge

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Read “In the Trenches,” by Christopher Reardon, featured in the July 2012 issue of The Business Edge, the monthly publication of the Morris County Chamber of Commerce.

How important is social media today? How can business keep up with innovation of technology while not getting left in the stone ages? In the trenches of the business market, social media has been a phenomenon that swept throughout corporate America. With technology being improved everyday and media happening real time, companies must stay connected to their customers and future clients.

In this article, Valerie Paik, Business Development and Project Manager from TAG Online states, “The purpose of social media is to connect with your current clients and potential clients, and their friends and their clients”. In addition businesses want return on investment but if your communication comes off to pushy, people will turn away. The new era of social media is not only about marketing but a conversation – a way to connect to  people live, play by play, minute by minute. In conclusion, Valerie says: “It’s all about getting to know people and creating relationships…” If you’re not tuned in to social media it’s a good time to get started!  Feel free to call us to see how we can help.

At TAG, You’re It!

By | Social Media, TAG Newsletters, Web Design | No Comments

Most people don’t realize how powerful a website can truly be. First impression are important! When you take care of your website the website will take care of you. Our Newsletter to Our Summer 2012 gives you helpful tips on how to enhance your website, discussing topics like social media, mobile visibility, flash, favicons and an example of a recent redesign for one of our clients.

Our Summer 2012 Newsletter

Join Us for Successful Business Strategies in the Age of New Media – Thursday, February 17th

By | Marketing, News, Social Media | No Comments

Facebook, Twitter, LinkedIn and other new media tools have made a huge impact in the way we do business.  Join TAG Online owners Amy & Andrew Gideon, along with other experts, for Successful Business Strategies in the Age of New Media, for a lively presentation & discussion on Thursday morning, February 17th, 8am – 9:30am at Fox Rothschild in Roseland, NJ.

This presentation is geared towards business owners, HR professionals (HRCI credits are available for this program) and other business professionals.

You will learn:

  • How to profit from, and best utilize, social media web sites
  • Potential legal pitfalls that can result from using new media and how to avoid them

Successful Business Strategies in the Age of New Media

Thursday, February 17th
8am to 9:30am
Fox Rothschild LLP
75 Eisenhower Parkway, Suite 200
Roseland, NJ 07068-1600

This seminar is complementary, but registration is required:

Presented by Fox Rothschild and the Emerging Leaders Committee of the North Essex Chamber of Commerce